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Social Media Management WorkshopDigital Media WireWednesday, September 21, 2011 from 1:30 PM to 6:00 PM (EDT)New York, United States |
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Event Details
We are in the midst of a massive shift online from a search
and intent-based world to a social, people-based world. The
last three years were about the consumer side of social
platforms, as we watched Facebook, Zynga and Twitter grow
exponentially.
The next three years will about the enterprise side of
social, and how companies engage and grow their businesses
by tapping into these massive platforms.
The world's best brands trust Buddy Media
for Facebook & Social Media Marketing. In this
exclusive 4 hr workshop you will learn how to manage your
brand on Facebook, focusing on the three C's: content,
community and of course, commerce.
Register now - only 30 seats available!
| 1:30 PM |
Registration and Networking |
| 2 PM |
Part 1: 10 Ways to Engage Your Facebook Fans |
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Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips. Learn tips on how to:
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| 2:30 PM |
Part 2:
Best Practices for Managing Multiple Brands/Pages on Facebook
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Building multiple brands on Facebook can
be easier than you think. Learn how to
build your business on Facebook across
multiple brands and locations.
Learn tips on how to:
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| 3:30 PM | Break, Refreshments, Coffee and Networking |
| 4 PM |
Part
3: Your Definitive Guide to Facebook Publishing and Moderation
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When can a Comment be a disaster? When
it's about your brand on Facebook. Learn
best practices for Wall publishing and
moderation.
Learn how to:
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| 4:30 PM |
Part
4: The Five Most Important Metrics You Should Be Tracking on Facebook |
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Facebook metrics can present a
puzzling challenge for most digital
marketers who have become accustomed
to measuring success in terms of
impressions, click throughs, and
conversions. But when translated
onto Facebook, how do these metrics
stack up? Common Issues:
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| 5 PM |
Part 5:
Facebook's EdgeRank: How To Make Sure You're in the Newsfeed |
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Chances
are
you
didn't
know
that
your
fans
are
only
seeing
a
fraction
of
content
generated
in
their
News
Feed.
The
reason?
A
complicated
algorithm
Facebook
calls
EdgeRank. Greg will show you how to cut through the mystery of Facebook's EdgeRank and propel your content to the top of the News Feed. You'll Learn:
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When & Where
Museum of Jewish Heritage
36 Battery Place
New York,
10280
Wednesday, September 21, 2011 from 1:30 PM to 6:00 PM (EDT)
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Organizer
Digital Media Wire
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.